About-idea

About

IDEA

Our Idea

YOUTHIT is an Australian health and nutrition brand rooted in the pristine nation of Australila, built upon the foundation of globally leading biotechnological research and acore philosophy of “precise nutrition, originated from Australia”

The brand is pioneering in breaking away from the “one-size-fits-all” conventional nutritional supplement approach, elevating it to personalized “precise nutrition plans”. This successful endeavor has established a comprehensive, closed-loop preise nutritional solution, ranging from an initial focus on ocular health to encompassing the entirety of human well-being. This approach not only effectively addresses the health concerns of the new generation but also extends its benefits to various age groups and needs, earning widespread acclaim.

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The Idea

Our mission began with a father’s most fundamental wish: to make his child’s world clearer and brighter.

In 2010, pharmacist Mr. Charlie Huang founded YOUTHIT in Melbourne. Faced with “one-size-fits-all” eye care solutions on the market, he was determined to break the mold. How to provide truly precise and effective nutrition for eyes with different needs?—This question, born from a father’s pursuit, became the starting point of our brand’s innovation.

Starting from a pharmacy in Melbourne, to attracting the attention and recommendation of Australian government agencies, YOUTHIT’s presence gradually expanded globally. Today, we have entered all major Chinese e-commerce platforms, completing a seamless advancement from a local Australian brand to one that covers the Asia-Pacific region.

In 2024, YOUTHIT has completed a brand strategy upgrade, grounded in a new principle: Precision Nutrition, Originated from Australia. We consistently adhere to a personalized needs-oriented approach, not only safeguarding vision but also elevating care to precise, holistic wellness for the body and mind.

YOUTHIT

Using scientific precision to protect your loved ones.