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The Idea

Our mission began with a father’s most fundamental wish: to make his child’s world clearer and brighter.

In 2010, pharmacist Mr. Charlie Huang founded YOUTHIT in Melbourne. Faced with “one-size-fits-all” eye care solutions on the market, he was determined to break the mold. How to provide truly precise and effective nutrition for eyes with different needs?—This question, born from a father’s pursuit, became the starting point of our brand’s innovation.

Starting from a pharmacy in Melbourne, to attracting the attention and recommendation of Australian government agencies, YOUTHIT’s presence gradually expanded globally. Today, we have entered all major Chinese e-commerce platforms, completing a seamless advancement from a local Australian brand to one that covers the Asia-Pacific region.

In 2024, YOUTHIT has completed a brand strategy upgrade, grounded in a new principle: Precision Nutrition, Originated from Australia. We consistently adhere to a personalized needs-oriented approach, not only safeguarding vision but also elevating care to precise, holistic wellness for the body and mind.

YOUTHIT

Using scientific precision to protect your loved ones.